Classic Bluetooth was designed to unite the separate worlds of computing and communications, linking cell phones to laptops. However its killer application has proved to be as an audio link from the cell phone to a headset placed on or around the ear. As the technology matured, more and more use cases were added, including stereo music streaming, phone book downloads from the phone to your car, wireless printing, and file transfer. Each of these new use cases required more bandwidth, and therefore, faster and faster radios have been constantly added to the Bluetooth ecosystem over time. Bluetooth started with Basic Rate (BR) with a maximum Physical Layer data rate of 1 megabit per second (Mbps). Enhanced Data Rate (EDR) was added in version 2.0 of Bluetooth to increase the Physical Layer data rates to 3Mbps; an Alternate MAC1 PHY2 (AMP) was added in version 3.0 of Bluetooth that used IEEE3 802.11 to deliver Physical Layer data rates of up to hundreds of megabits per second.
Bluetooth low energy takes a completely different direction. Instead of just increasing the data rates available, it has been optimized for ultra-low power consumption. This means that you probably won’t get high data rates, or even want to keep a connection up for many hours or days. This is an interesting move, as most wired and wireless communications technologies constantly increase speeds, as illustrated in Table 1–1.
Table 1–1. Speeds Almost Always Increase
Therefore, it is crucial to also look at the Bluetooth low energy system design from the requirements of low cost. Three key elements within this design point to very low cost:
- ISM Band The 2.4GHz ISM band is a terrible place to design and use a wireless technology. It has poor propagation characteristics, with the radio energy readily being absorbed by everything, but especially by water; consider that the human body is made up primarily of water. These rather significant downsides are made up by the fact that the radio spectrum is available worldwide and there are no license requirements. Of course, this Free Rent sign means that other technologies are also going to use this space, including most Wi-Fi radios. But the lack of licensing doesn’t mean that anything goes. There are still plenty of rules, mainly related to limiting the power output of devices that use the spectrum, limiting the range. However, these limitations are still more attractive than paying heavily for licensed spectrum. Therefore, choosing to use the ISM band lowers the cost.
- IP License When the Wibree technology was mature enough to be merged into an established wireless standards group, Nokia could have taken the technology to any such group. For example, it could have taken it to the Wi-Fi Alliance, which also standardizes technology in the same 2.4GHz ISM band. But they chose the Bluetooth Special Interest Group (SIG) because of the excellent reputation and licensing policy that this organization has. These policies basically mean that the patent licensing costs are significantly reduced for a Bluetooth device when compared with a technology developed in another SIG or association that has a FRAND4 policy. Because Bluetooth has a very low license costs, the cost per device is also significantly reduced.
- Low Power
The best way to design a low-cost device is to reduce the materials
required to make such a device—materials such as batteries. The larger
the battery, the larger the battery casing needs to be, again increasing
the costs. Replacing a battery costs money, not just for a consumer who
needs to purchase another battery, but replacement also includes the
opportunity costs of not having that device available. If this device is
maintained by a third party, perhaps because it is part of a managed
home alarm system, there are additional labor costs to change this
battery. Therefore, designing the technology around low power
consumption also reduces the costs. As a thought experiment, how would
things be different if a megawatt battery were available for a single
penny?
Many devices could accommodate a larger battery. A keyboard or mouse can easily take AA batteries, yet the manufacturers want to use AAA batteries not because they are smaller, but because their use reduces the bill of materials and therefore the cost of the device.
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